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1. WHY CHOOSE FRANCHISING
Franchising is a business relationship where the franchisor licenses independent people - the
franchisees- and gives them the right to the franchisor's products and services,
use of its
intellectual property and use of proven methods of doing business, for a fixed
period of years.
The main advantage for the prospective franchisee is that you step into a business that
sells
products for which there is a strong market and operates according to a proven
business
system.
You also receive the use of a recognizable brand, like Cattle Baron, that has real
drawing
power.
The entire operating system is laid out for you. The Cattle Baron
franchise is a business
from Day
One.
A successful franchise is very profitable for both parties. The franchisee is at the
customer's end,
concerned with maximizing sales and minimizing costs. The franchisor
concentrates on
maintaining
the competitive edge of the product and service and
providing the necessary
support services to
assist the franchisees in focusing their
efforts.
The franchisees have the comfort of being in business for themselves, but not by
themselves.
Franchising accentuates the positives and minimizes the negatives of starting up a
business.
In
considering a Cattle Baron Franchise, you can take comfort in
the fact that you
have
the backing of a highly experienced and financially sound
franchise company.
2. THE CATTLE BARON FRANCHISEE
The ideal Cattle Baron franchisee is someone who likes to interact with other people.
The
franchisee and his or her team form the front line that makes contact with the
customers.
The Cattle Baron franchisee does not have to be in the store every moment that it is
open, but
the
more often the franchisee is there, the better the store functions. There
is nothing more
motivational to a team than having its leader working among the team
members.
The profile of an ideal Cattle Baron franchisee encompasses:
. A passionate hands-on operator;
. Not afraid of working long hours;
. Prepared to uphold the values of the brand;
. Totally service-orientated and people-friendly;
. Prepared to go the extra mile for customers;
. Prepared to listen and learn;
. Prepared to add value;
. Proactive and not reactive;
. Non-discriminatory;
. Understands that increased involvement at store level equals increased profits;
. Has an amount of 60%-80% of development costs in unencumbered funds.
In this kind of business the franchisee's personality merges with the personality of the
business
itself. Above all, it is the product that makes the franchisee's outlet work. Both
product and
operating systems have been tried and tested over many years. And they
work. Our success
has
been proven again and again.
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