THE CATTLE BARON HISTORY
In August 1987, Ronnie Dick opened the first Cattle Baron Steak Ranch in Bellville. It was his
determination to create something exceptional that brought Cattle Baron to a level of excellence
that customers enjoy today.

A real entrepreneur, Ronnie is someone whose natural inclination is to see the opportunities,
not the difficulties.

His knowledge, passion and experience came into the restaurant industry at precisely the right
moment. In 1995 he established the Cattle Baron Franchise Company. Our many years of
success we attribute to stand-alone reliability, consistency, technical know-how and a highly
dedicated management team. Each member has a unique complement of skills and experience
to contribute.

For more than 15 years he has been developing the perfect steak. He has developed the art of
meat cutting and oversees every aspect of the meat ageing process within his own store,
based in Durbanville. The many awards that have been won in the prestigious"Steakhouse of
the Year Award" competition by various branches over the past years bear witness to our
success story.

The Cattle Baron has grown over the past 10 years where it currently trades with stores in the
following areas:   South Africa 18         Namibia 1

The effect of this sort of growth on existing franchisees will be to make the brand even better
known and bring still more customers to the stores.

While meat will remain the backbone of the business, the name Cattle Baron is going to be
associated with more than just steak in the years ahead.

OUR VISION
The formation and development of a national group of quality, independent steak ranches and grill houses, covering all major areas of South Africa.

OUR MISSION
. Providing service excellence
. Maintaining the highest possible standards of ethics and confidentiality
. Recognising and developing the talents of our staff to enable them to reach their full potential
. Committed to uphold our success policies into the 21st century.
. To be a franchise and business team with a commitment to enterprise.