1. OPERATIONS
Our initial support includes:
. compiling business plans and cash flow forecasts for application to the franchisee's financial
   institution;
. choosing a site and negotiating a lease - the franchisee will be responsible for signing the
   lease agreement;
. experienced operational assistance in the opening and initial running of the store.

2. TRAINING
Our franchise company representatives continue to lend ongoing support in the form of
evaluating and training of staff - offering suggestions, sharing information and serving as a
resource to assist you in keeping your business running smoothly.

3. CENTRAL KITCHEN
Deli Spices (Pty) Ltd is used for the manufacturing of Cattle Baron spices and sauces. They take
special care to ensure consistency in the quality of our products. Despatching takes place from
our Head Office in Cape Town.

We are constantly developing menu items that are innovative, appetising and interesting to
our customers. In order to achieve this, Regional Kitchens Operations Managers, Guy Charles
and Franco Adams, assist in the re-development of new and interesting menu products on a
regular basis.

The Cattle Baron has acquired a purchasing strategy to achieve substantial buying power with
its suppliers. This ensures availability to all our franchisees, while facilitating the reduced cost
of products.

4. MARKETING
Our highly motivated and dedicated marketing team are regularly coming up with exciting,
innovative marketing ideas. This includes brand management, market research, product
development, design and implementation of in-store promotions and maximising public relations
opportunities.